Shape product strategy
Turn complex problems, customer needs and business priorities into clear product direction, helping teams decide what to pursue and why.
Senior Product Designer at TrustlyStockholm, Sweden
I shape products by bringing people, ideas and design details together.
Complex products. Connected experiences. Shared foundations.
01About me
Hej, I’m Evelyn.
My experience spans complex B2B and B2C products, combining hands-on product design, project management and team leadership. I work with Product and Engineering to connect user needs, business priorities and technical constraints, and shape a clear direction for the product.
I combine systems thinking with design craft to create coherent experiences and reusable foundations. I also help designers grow through clear direction, collaboration and mentoring.
02Capabilities
Set direction.
Grow people.
Connect products.
Lead and develop designers
Manage and mentor designers, support their development and wellbeing, and create the conditions for thoughtful, confident work.
Connect products and systems
Bring coherence across product domains through shared foundations, design systems and a clear view of the wider experience.
Evolve how teams work
Bring Product, Design and Engineering together, clarify responsibilities and guide changes in how teams collaborate and make decisions.
03Experience
A cross-product
perspective.
Trustly
Senior Product Designer
Design across complex B2B and B2C payment products. Early product definition with Product and Engineering, translating technical, regulatory, compliance, fraud/risk and legal constraints into coherent experiences and reusable interaction patterns.
Nets Group
Lead Product Designer
Product direction across multiple payment domains, shared design foundations, mentoring and cross-functional ways of working.
Albacross Nordic AB
Product Designer
Revenue acceleration software: discovery, research, information architecture and prototyping. A shared design system for Product and Marketing.
Intersog Inc.
Product Manager and Product Designer
Fintech and ecommerce projects across iOS, Android and web. Product design alongside team coordination, scope, schedules, budgets and risk management.
Santehimport
Designer and Marketing Manager
Ecommerce UX and UI, marketing materials, market research, rebranding and CRM implementation.
CelerArt
UX and UI Designer
Web and mobile interfaces for healthcare, corporate and ecommerce projects, alongside brand identity and illustration.
Education and languages
AI Fluency for Creative Work; AI Fluency: Framework and Foundations
Anthropic · Sep 2026
Brand Strategy and Storytelling
Hyper Island · 2023
Project Management
Hillel IT School · 2016 — 2017
Master’s degree — Business, Economics and Information Technology
Odessa Polytechnic National University, Ukraine · 2010 — 2015
Languages
English (advanced) · Swedish (beginner) · Ukrainian (native) · Russian (native)
Tools and supporting skills
Design and collaboration
Figma, Miro, Jira, Confluence, Adobe Photoshop, Adobe Illustrator
AI tools
OpenAI, Claude, Gemini, Figma AI, Cursor
Supporting skills
User stories, Personas, Empathy maps, Journey maps, Storyboards, Information architecture, Sitemaps, Wireframing, UX writing, Usability testing, Responsive design, Modular grids, Design libraries, Branding, Agile processes, Team management, Time management, Project coordination, Project planning, Problem solving, Risk management, Critical thinking
Additional tools used in earlier work
FigJam, Sketch, Maze, Condens, Lokalise
Let’s connect
Good work starts
with a conversation.
I’m interested in Staff and Principal Product Designer opportunities, as well as Lead, Head of Design and Senior roles.